AMP Engagement Tracking
Do you need a better understanding of how your customers interact with your content online? AMP Engagement Tracking is here to help.
Let's chatMeeting online customer expectations
Meeting online customer expectations
Post-Covid, customers increasingly expect a seamless and consistent experience across all digital touchpoints. For pharmaceutical marketers, that really brings pressure to get it right.
"How do we deliver the faultless omnichannel experiences that our customers demand?" is something we hear daily. The answer is in effective measurement, and actionable data. That's where AMP Engagement Tracking is just the tool you need.
The approach
AMP Engagement Tracking increases the impact of your digital communications. We enable you to track progress through the patient, public, or HCP customer journey, adapting your messages for each audience segment, and following next-best action recommendations based on robust insights.
AMP Engagement Tracking helps you optimise your customer contact frequency, track responses to on-demand content campaigns, and coordinate with your field team.
What does that all boil down to? Greater impact with your target customers.
The AMP27 Difference
We follow three key steps to help you understand your customer and adapt your digital approach to their preferences:
- Create your ‘one customer’ engagement plan
- Address your omnichannel enablers
- Create your shared customer view
Let's get started
Ready to further explore AMP Engagement Tracking? Schedule in a 27-minute chat with Sam, our Chief Progressive Officer…