What AMP27 will do for you
We'll help you break through the limitations of digital ‘business-as-usual’, embracing innovations in digital communications to help make a real difference in realising the potential of life-changing medicines.How we deliver a difference
Explore
Effective digital campaigns rely on great insight; discovering where your customers live online and what they want from you. We'll help you design winning digital campaigns.
Engage
We know the difference between a good campaign and a great one. Creating and delivering brilliant, relevant, and effective online content is what we do.
Impact
From data dashboards to actionable insights, we measure, learn, and optimise the outcomes of your digital marketing.
Explore
From customer experience mapping to collaborating with healthcare professional (HCP) opinion leaders, we'll help you identify the winning digital campaign.
AMP Experience Mapping
Before you make decisions about when, where, and how to communicate with your target customers, you need to understand them.
AMP27 helps you cut through the noise by uncovering the drivers of clinical decision-making, the online behaviours and channels your audience engages with, and the ‘moments that matter’ that are the levers for change.
Why?
You need to identify the best ways to engage your target audience online.
How?
We capture a deeper understanding of the patient and HCP experience – in the clinic and online.
What do you get?
More effective communications, content, channels, and media for each stage of the customer journey.
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Discover AMP Experience MappingAMP Omnichannel Engagement Design
With a smartphone in their back pocket, your customers are omnichannel-native. To shift the needle, you need to deliver digital experiences that go beyond a single channel.
From websites through to paid social, AMP Omnichannel Engagement Design will help you design a seamless, cross-channel customer journey that meets your audience where they are, and takes them where you want them to go.
Why?
You need to boost your field team's effectiveness, and deliver more personalised customer experiences across channels.
How?
With smarter use of customer data and marketing automation, we deliver more effective tailored communications on your customer's preferred channels.
What do you get?
The best omnichannel audience experience across customer segments and key touchpoints, aligned to your field team activity.
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Discover AMP Omnichannel Engagement DesignAMP External Expert Exchange
Incorporating supportive HCP peer opinion into your communications is vital for success. Showcasing peer endorsement and collaboration strengthens your messaging and generates audience trust.
Social networks and online HCP communities now represent important channels for effective expert partnerships. The AMP External Expert Exchange will help you maximise the opportunities this presents.
Why?
Mobilising and maximising key clinical advocacy and expert opinion online is vital to accelerating HCP behaviour shift.
How?
We understand compliant external expert mapping, engagement, and activation.
What do you get?
Increased credibility of existing digital opinion leaders and greater online presence for traditional opinion leaders and upcoming rising stars.
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Discover AMP External Expert ExchangeEngage
We apply our expertise in execution – from social media to search, eConsent to event maximisation, we've got it covered.
AMP Acquisition Accelerator
The AMP Acquisition Accelerator increases the reach of your messaging, and showcases your offerings across a channel blend that is right for your target audience.
We craft high-value, peer-endorsed content that makes it worth handing over data to acquire. And we streamline the sign-up process. This gets you the eConsents you need.
Why?
You want to acquire and build omnichannel HCP relationships.
How?
Our unique approach to capturing more HCP eConsents enables more ambitious omnichannel plans.
What do you get?
Increased opportunity to deliver personalised and relevant experiences to your target HCP customers.
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Discover AMP Acquisition AcceleratorAMP Event Maximisation Online
Delivering an event can be a high-resource activity. So do you get the absolute most from the investment?
Ensure you do with AMP Event Maximisation Online. We help you maximise the reach of your influential content and advocacy, enhance your audience's event experience, and boost your return on investment.
Why?
You need to drive maximum value from your live and online events.
How?
Our approach delivers increased engagement through support before, during, and after the event.
What do you get?
Increased event attendance and post-event engagement, enhanced customer experience, and effective follow-up.
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Discover AMP Event Maximisation onlineAMP Digital Experience Creation
Through our winning combination of audience-first content creation, external expert engagement, skilled healthcare copywriting, and digital design, we deliver brilliant experiences for your customers.
Why?
You want to deliver engaging and relevant content with key messages to your customers.
How?
We create online experiences that your customers want to receive and interact with.
What do you get?
Better customer engagement in valued and relevant online content.
Tactical deep dive
From SEO to dynamic personalisation, find out more about the tactics involved in creating superior online experiences.
Explore tactics
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Discover AMP Digital Experience CreationImpact
From data dashboards to actionable insights, we know our stuff when it comes to measuring, learning, and optimising the outcomes of your digital marketing.
AMP Performance Optimisation
We use precise tracking to monitor campaigns and unlock real-time performance data. This will help you re-invest budget into high-performing channels and initiatives, driving more impact, wider reach, and better engagement.
Why?
You need to get the most out of your online campaigns and media investment.
How?
We work with you to unlock and provide real-time campaign performance data for informed decision-making.
What do you get?
Actionable insights and recommendations to further increase campaign performance, in easy-to-use visual dashboards.
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Discover AMP Performance OptimisationAMP Engagement Tracking
Increase the impact of your digital communications through analysing customer journey progress, customer contact frequency, response to on-demand content campaigns, and field-team reporting.
We use these data to enable you to customise the messages you deliver based on audience segment, and deliver next-best action recommendations and regional insights.
Why?
You want to increase the impact of your digital communications through segmentation and personalisation.
How?
We analyse omnichannel engagement data for deeper customer understanding and segmentation.
What do you get?
Better targeting and personalisation of communications to accelerate change.
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Discover AMP Engagement TrackingAMP Digital Health Wizard
How well do your digital campaigns and communications match up to your competitors? The AMP Digital Health Wizard analyses and assesses key aspects of your digital planning and delivery.
We can help you celebrate your wins, work with you on communication pain points, and help improve campaign effectiveness.
Why?
You need to demonstrate the impact of your digital communications.
How?
We analyse and score the effectiveness of your digital communications against best practice and competitor benchmarks.
What do you get?
Better understanding of what works to accelerate brand adoption.
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Discover AMP Digital Health Wizard