Insight27

Our one-stop shop for insights from the world of digital healthcare communications. From search engine optimisation (SEO) and omnichannel campaigns, to customer journey design and working with opinion leaders, read on to learn from our experts.

The ultimate guide to SEO for healthcare and pharmaceutical companies

Learn how to optimise your website for search and drive heaps of organic traffic with our handy guide to all things SEO.

10 mins | 09/05/2024

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E.E.A.T. SEO checklist: Supercharge your healthcare and medical website visibility

Optimising for E.E.A.T. is key if you want your healthcare website to be visible in Google search results. But what is E.E.A.T.?

5 mins | 09/05/2024

The 2024 ABPI Code of Practice has landed – so what's new?

It's taken 9 months to move from proposed changes to confirmed updates. What do pharma marketers need to know about the 2024 Code?

3 mins | 15/10/2024

Inspiring innovation through a bit of workplace fun

Nearly two-thirds of employees say the 2024 Olympics inspired workplace innovation – here's how we harnessed it, and how you can too!

7 mins | 15/10/2024

Are LinkedIn's AI insights a compliance headache for pharma marketers?

LinkedIn's AI takeaways feature might cause a roadblock in LinkedIn content for pharma. Our social strategy expert, Simon Preece, gives you the scoop.

5 mins | 26/09/2024

A quick guide to campaign benchmarking in pharma

Are you struggling to understand what media budget you need for your paid campaign? Learn how to benchmark properly

5 mins | 26/09/2024

Google Ads keyword targeting: How to identify audience interests in 3 steps

So you want to target a niche audience in Google Ads, but don't know what they're interested in? Learn how in 3 quick steps

2 mins | 26/09/2024

Working with digital opinion leaders (DOLs) in pharma: A quick-start guide

Want to build digital opinion leaders into your content marketing matrix, but don't know how? Read AMP27's five-point quick-start guide

3 mins | 22/07/2024

A guide to topic clusters: the next level of healthcare SEO

Keyword-focused SEO is officially dead. Sort of. Meet ‘topic clusters’, the new way to optimise for search by delivering on your user's search intent

4 mins | 22/07/2024

Unleashing the power of Conversation Ads

Meet LinkedIn Conversation Ads, the most powerful way to speak to HCPs on the go. Our medical writer explains how to use them

3 mins | 22/07/2024

The importance of backlinks in medical and healthcare SEO

Backlinks serve as crucial pillars supporting a website's visibility in search engines. But how do they work, and how can you build them?

3 mins | 03/06/2024

Project management

Why is everyone talking about cross-functional agile teams?

Struggling to encourage cross-functional collaboration in your organisation? Our Senior Account Director gives you her top tips for efficient, agile teamwork.

7 mins | 03/06/2024

Disease awareness

Breaking the silence: Endometriosis and women's health

Endometriosis is sometimes referred to as the ‘silent intruder’ in women's health. We explore its complexities, and the importance of raising awareness.

5 mins | 08/03/2024

Disease awareness

Reflections on Rare Disease Day

Our Principal Medical Writer reflects on his work in the rare diseases space, and how we can elevate the profile of rare diseases.

3 mins | 29/02/2024

Cracking the ABPI Code of Practice: What changes could be coming your way?

Updates to the ABPI Code of Practice have been suggested. But what are they, and what do they mean for digital healthcare communications?

6 mins | 31/01/2024