AMP External Expert Exchange
Are you looking to influence HCP behaviour change? Collaborate with trusted HCP spokespeople to shift the attitude needle with our AMP External Expert Exchange.
Let's chatHow external experts boost your credibility
How external experts boost your credibility
Peer-to-peer communication has a significant impact on clinical attitudes and behaviour. Credible and compliant external expert support is a vital element in an effective communications mix.
This is where AMP27 can help. Our AMP External Expert Exchange will help you engage with the best experts for the job, and maximise the impact of your collaboration.
The approach
We start by mapping and ranking relevant experts using our AMP27 scoring system, identifying the perfect balance between digital opinion leaders (DOLs), key opinion leaders (KOLs), and ‘Rising Stars’ to support great content.
We support and coach the KOLs and Rising Stars to increase their reach, and align DOLs and Rising Stars with KOLs to maximise their credibility.
We'll work with you to develop a programme of co-ideated and co-created content. Together, we'll design a campaign that uses the optimum mix of paid, owned, and earned channels to reach your HCP target customers.
The AMP27 Difference
Our tried and tested approach to expert collaboration drives value for all parties, beyond transactional interactions, helping you work collaboratively to deliver relevant and useful information for better patient care.
- Getting the dynamics for effective external expert engagement right
- Identifying the right experts
- Co-creating and co-promoting content
- Coaching experts to increase online reach
Let's get started
Ready to explore AMP External Expert Exchange further?
Schedule in a 27-minute chat with Sam, our Chief Progressive Officer!