AMP External Expert Exchange
Are you looking to bring about HCP behaviour change? Working with HCP expert influencers will shift the attitude needle with our AMP External Expert Exchange.
Let's chatHow external experts boost your communications
How external experts boost your communications
Peer-to-peer communication has a key impact on clinical attitudes and behaviour. This means that the credibility of external expert support is a vital element in your effective communications mix.
This is where AMP27 can help. Our AMP External Expert Exchange will engage the best experts for the task, maximising the impact of supportive expert opinion and experience.
The approach
We start by mapping and ranking the key experts using our AMP27 scoring system; identifying the perfect balance between key opinion leaders (KOLs), digital opinion leaders (DOLs), and ‘Rising Stars’ to amplify your communications.
We support and coach KOLs and Rising Stars to increase their online reach, while aligning DOLs and Rising Stars with KOLs to increase their credibility and influence.
We'll work with you to develop a programme of co-created content. Together, we'll design an approach that uses the optimum mix of paid, owned, and earned channels to reach your HCP target customers.
The AMP27 Difference
The AMP27 approach to working with external experts drives value for all parties, beyond just transactional interactions, helping you deliver relevant and useful expert insights for better patient care.
Let's get started
To explore AMP External Expert Exchange further,
schedule in a 27-minute chat with Sam, our Chief Progressive Officer