SEO

The ultimate guide to SEO for healthcare and pharmaceutical companies

Our SEO experts have compiled this handy guide to search engine optimisation for the healthcare and pharmaceutical space. Download it now to read later!
10 mins | 09/05/2024

About the guide

Confused about search engine optimisation (SEO), and don't know where to start? Or perhaps you have an underperforming website, and don't know how to fix it. Maybe you're looking to create a new website that you want to drive traffic through. If any of these sound like you, then this is the guide you want.

Welcome to AMP27's beginner's guide to healthcare and pharmaceutical SEO. By reading this guide, you'll learn the fundamentals of SEO for the pharmaceutical and healthcare space, and how to begin ensuring that your website aligns with best practice. We'll cover:

  • What SEO is
  • How to plan your SEO strategy
  • How to undertake on-page SEO
  • Technical SEO best practice
  • Off-page SEO techniques
  • SEO reporting

The guide to SEO for healthcare and pharmaceutical companies

Looking to supercharge your search performance? Fill out the form below to gain access to this handy guide for pharmaceutical and healthcare marketers looking to learn about SEO.

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About the authors

Jon Rayner

Jon Rayner

Jon Rayner is one of the founders of AMP27 and the Campaign Director. He has 14 years’ experience in medical communications, and is an expert in the digital space. Jon is one of our SEO specialists at AMP27. Find out more about Jon’s background in digital marketing on our Meet the team page.

Craig Johnston

Craig Johnston

Craig Johnston is the Senior SEO & PPC Manager at AMP27. He has 12 years’ experience in SEO and PPC, and is adept at applying his deep SEO knowledge to the complex world of digital pharmaceutical communications.

Beth Beaden

Beth Beaden

Beth Beaden is the Senior Content Manager at AMP27. She brings her expertise in digital marketing and cross-channel content to the pharma space by ensuring that our clients’ content is always valuable, audience-driven, and effective.