Your healthcare and medical SEO experts
Increase organic traffic to your website by providing high-quality healthcare or medical content that meets your audience’s information needs.Speak to an SEO expertAt AMP27, we deliver the difference in SEO. Through the perfect blend of expertise in consumer digital marketing, healthcare communications, and marketing tech, we will help you break through digital ‘business-as-usual’, to drive real results from your online content offering.
Whether you're launching a new website, in need of an audit for an existing site, or looking for internal SEO training, we can help. Getting SEO right involves a number of different processes, each with distinct levels of impact. We tailor our SEO strategies for the unique needs of each website we work on. Scroll down to learn more.
Our clients
Confused about SEO and don't know where to start?
Welcome to AMP27's beginner's guide to SEO. By reading this guide, you'll learn the fundamentals of SEO for the pharmaceutical space, and how to begin ensuring that your website aligns with best practices.
Download your free SEO guide
SEO healthcare strategy
With years of experience in the healthcare and medical SEO industry, we have developed a unique approach to SEO that delivers results. We'll identify your target audience's specific information needs and search terms, whether they're healthcare professionals, patients, or the general public.
We'll then allow this audience insight to guide us in shaping a website structure and content offering that fully satisfies the user's search needs. By crafting useful content that delivers more value than your competitors, we help you drive traffic to your site.
We implement this strategy in five key steps:
- Learn about youWe'll understand your set-up, including responsibilities within your team, to tailor a plan just for you
- Understand your objectivesFrom there, we'll define a set of SEO objectives, goals, and measures of success
- Get to know your audiencesWe'll identify your audience's needs, challenges, and search behaviours
- Identify topics of interestWe'll identify the right content topics, pages, and keywords that will resonate with your audience
- Strategic SEO briefWe'll refine these insights into an effective content brief, so our writers can work their magic
Looking to optimise an existing site? Why not start with an SEO audit?
An SEO audit is the crucial first step to identifying how well your site performs against SEO best practices. The output is a detailed report with clear observations and recommendations for improving your site's visibility in search engines.
To maximise the impact of our audits, we include detailed content briefs for priority pages. These are created for your copywriters, to ensure the content for each core SEO page delivers maximum value to the searcher.
Our approach to audits goes beyond the conventional. Unlike basic analysis tools such as Semrush or Ahrefs (that only scratch the surface), our comprehensive audits look at every detail of your site. This thorough spotlight helps uncover the underlying causes of ranking drops, traffic decreases, or the inability to improve rankings despite continuous SEO efforts.
Click each audit type below to learn more:
Complete audit
Our detailed audit identifies why your site's rankings and organic traffic are underperforming, covering:
Performance
We'll analyse your keyword and page performance using Google Search Console to identify underperforming URLs and improvement opportunities.
Content
We'll spotlight your pages against your brand's goals, assessing alignment with user intent, Google's Helpful Content Update, and E.E.A.T. guidelines — essential for healthcare and medical sites.
Technical
We'll look under the hood of your site, assessing discoverability, architecture, speed, mobile-friendliness, and security (HTTPS), enhancing crawlability and indexation.
Backlinks
We'll understand your backlink quality, relevance, and diversity, considering your keyword competitiveness and authority to formulate a backlink strategy (if needed).
ABPI compliance audit
Our compliance audit service is designed specifically for UK pharmaceutical companies looking to ensure their promotional websites adhere to ABPI guidelines. We offer:
Expertise in ABPI compliance
We specialise in compliant search engine strategies to avoid promoting prescription medicines to the public.
Strategic brand site optimisation
We have developed tailored approaches in partnership with Compliance Hub. These strategies focus on identifying which keywords can be used, ensuring your site meets all regulatory standards without compromising visibility or effectiveness.
Traffic loss & migration audit
Not sure why your website traffic is stuck at a red light? Moving a site and not sure how to keep your organic visitors? Our traffic loss and migration audit service can help you out.
Traffic loss audit
Sudden drops in traffic can result from various factors, such as algorithm updates, changes to search results, or spam attacks. If you've experienced this, we can help. Our traffic loss audit aims to identify the root cause of your traffic decrease and implement strategies to restore your site's traffic levels to their previous state.
Pre-/post-migration audit
Migrating a site, whether moving from HTTP to HTTPS, or to a new domain, requires careful consideration of SEO to maintain organic traffic. Migrations are often solely handled by a development team, and SEO best practices may be overlooked, leading to traffic loss. Our service includes pre- and post-migration audits, offering your development team expert consultation on effectively executing a migration without negatively affecting SEO.
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User-first SEO medical content
User-first SEO medical content
Expertise and trust
Google's E.E.A.T. (experience, expertise, authority, and trust) guidelines help websites showcase their accuracy and trustworthiness. For healthcare and medical websites, adhering to these guidelines is crucial for enhancing SEO performance and gaining user trust. Our team is fully equipped to align your content strategy with these guidelines.
People-first content
We write for your audience, not for search engines. This may seem counterintuitive, but believe us, it's not. Google's Helpful Content Update actively prioritises content that puts the user first. We provide content that meets the search needs of your audience, while seamlessly integrating your brand strategy and key messages for maximum impact.
Learn how to optimise your website for E.E.A.T.
Technical and user experience SEO
Technical and user experience SEO
Technical excellence
Effective SEO isn't just about keywords and content. A website's technical health, including load speed, navigation, and indexability, plays a crucial role in Google's ranking. However, not all technical elements carry equal weight. Our expertise lies in focusing on those that make the biggest impact.
Satisfied users
Google values the user experience (UX) provided by your site. A positive experience, indicated by high user engagement, can significantly boost your search engine ranking. Getting the right balance between content and design is vital. Our team of SEO technical specialists, developers, and UX designers, can ensure your website is technically sound, and offers an excellent on-site experience.
Read our ultimate guide to pharmaceutical SEO
Backlinks to improve your authority
Backlinks to improve your authority
What are backlinks?
Backlinks are links from external websites pointing back to your own. They act as a vote of confidence, and serve as crucial elements for enhancing a website's visibility in search engines. A strong backlink profile signals trustworthiness and relevance, leading to better search engine rankings.
How do you build links?
For established medical and healthcare websites, backlinks can accrue naturally over time. New sites face challenges in building authority this way. But don't worry, our expertise can help. We can analyse where competitors in your niche are acquiring their backlinks, and develop a strategy to approach these sources, demonstrating your site's value and securing valuable backlinks.
Read our guide to building backlinks
Optimise your site with effective reporting
Optimise your site with effective reporting
The importance of SEO reporting
SEO reporting is key to gauging the effectiveness of your SEO strategy. We track your site's progress through tools like Google Search Console, SEO Stack, Ahrefs, Google Analytics, and many more. This tracking lets you monitor your progress, adjust your tactics if necessary, and fuel informed decision-making. It's a no-brainer.
Reporting at AMP27 done differently
At AMP27, we believe in the power of routine with a twist. Monthly SEO check-ups are essential for keeping our clients on track, but we also dive deep with strategic audits throughout the year. We strike a balance between clear-cut reports and detailed audits to spot golden opportunities to boost your organic reach. And let's not forget our ‘performance’ audit. This is where we truly nerd out. We scrutinise your keywords and pages just as Google does, to really grasp how Google will interpret and rank your content.
Speak to an SEO expert
